The art of selling in early stage software ventures

What are the essential sales ingredients to get you from start-up to scale-up? Join this Boardwave Workshop, led by Waypoint Partners, to debate key themes and hear how leaders like you have successfully tackled the art of selling to accelerate business growth.

The ability to sell is the lifeblood of any enterprise and for early-stage software ventures it’s an acutely existential topic: low sales means slow or no growth, making it hard to raise capital and attract talent. This creates a vicious cycle, which eventually leads to stagnation and, in the worst case, business failure. And yet founders are often not experienced sales people; they are deep domain or technical experts. After all, these are the very capabilities that led to their business being founded!

Join Waypoint Partners and other early-stage SaaS founders and CEOs to discuss the essential sales ingredients to get you from start-up to scale-up. Debate key themes and learn how other founders and Waypoint’s own experts have tackled the critical issues.

You will also hear from David Kean, writer, speaker and consultant at Catalyst who will provide a short opening keynote. David catalyses business growth and was once described by British Airways’ Business Life magazine as “the best pitch coach around”.

Come and network to broaden your contacts and horizons in what promises to be a fantastic workshop.

This event is FREE to both Boardwave members and non-members.

If you are not a member, please write to Katy Wakefield via and she will be happy to register your place.

Boardwave members should login and register on the
Boardwave website.

04 May, 08:30 – 10:45
The Loading Bay, 25 Luke St, London EC2A 4DS, UK

Workshop Agenda:

08.30am – Arrivals and breakfast – Registration and networking
09.00am – Welcome and Introduction –  David Kean
09.20am – Workshop:

THEME 1 – The story you tell
THEME 2 – The case you build
THEME 3 – The forward path you create

10.00am – Summary and wrap up 
10.15am – Q&A
10.25am – Networking
10.45am – Event concludes

© Waypoint Partners LTD 2024