Steven Mallon

Steven's Biography

As a Consultant at Waypoint Partners, I work closely with agency leaders on strategic direction setting, proposition, service development and commercial & operational leadership.

I have 15+ years’ experience in Senior Management positions in market leading agencies as Director of Services and Operations at bigmouthmedia, Group Director of Media at LBi and Managing Director Media at Digitas UK. As part of the leadership team at bigmouthmedia I helped scale the agency from a £1M revenue SME business to a £24M revenue business with 120 people in just 8 years before selling to Digitas LBi.

I have also spent time in senior roles client side working in Digital Transformation within financial services. I bring unique insight from being a provider and buyer of digital, marketing, creative and tech services.

My focus now is on working with agency founders, CEO’s and leadership teams to help identify the key challenges to growing and scaling their businesses, devise structured plans for growth and development, and provide hand-on support, advice, experience and guidance to support them to deliver on their growth plans and achieve their ambitions.

Outside of work I enjoy food, travel and the great outdoors as well as shuttling my two active young children to various classes. I am currently completing SFA coaching badges and coach my son’s football team.

Latest Posts by Steven

Cash on your agency balance sheet isn’t just for a rainy day

Jan 12, 2024

Finding yourself with surplus cash sitting on your balance sheet is a great place to be. It provides you with plenty of options. But do you know what those options are...

“Agencies talk a lot” – What your clients really think of you

Jun 13, 2023

Steven Mallon considers the impact of agency behaviours on the client experience and why selling isn't telling...

Why your agency needs a growth plan

Mar 2, 2023

Steven Mallon looks at why having a growth plan helps you spend more time ON the business instead of being consumed IN the business...

Five minutes with....Steven Mallon

Learn more about Steven, Director of Growth Advisory, discover his motivations and what attracted him to work at Waypoint

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