Our success is very often driven by invaluable business and market insights. I lead multiple research and data projects for our clients and the Waypoint team. By meticulously analysing market trends, client data, industry information and internal insights, I help us and our clients make better-informed decisions. 

It’s an exciting process of constant learning for everyone. Drawing upon my previous experience at KPMG, I use my analytical skills to dissect a lot of complex data and turn it into actionable intelligence. My role goes far beyond number-crunching. I have a very keen eye for detail – I love uncovering hidden patterns and seeking out the unobvious.

The most important and the most interesting part is building the narrative – constructing the story out of all the research and data. This is why you will see me side by side with my colleagues every step of the client journey.