Sales transformation for large agencies

Catalyst2 – Transforming Agency Sales Performance

Catalyst2 is a unique sales transformation for scaled agencies seeking to drive top-line revenue to fuel growth aspirations. It draws upon 100+ years of sales experience and leadership, providing a tried and tested methodology within agencies that accelerates sales performance and growth.

Blending sales methodology, process and sales skills, Catalyst2 provides agencies with the knowledge and capabilities to proactively identify, develop and win new business at scale.

How We Help You


Catalyst2 assesses current sales capability against best-practice and agency growth ambition to develop focus and approach for transformation


We work with you to develop tools, resources and capabilities to position your agency and proposition to resonate with target prospects at every stage of the sales cycle


Our unique programme will enhance the knowledge of sales leadership and active sales team to optimise sales team capability and performance


Catalyst2 embeds real change within agencies through a concerted partnership to realise increased sales performance, effectiveness and efficiency

Expertise That’s Aligned With Your Needs

Catalyst2 draws upon market leading sales experience and expertise. Our team have led the growth and development of scaled agencies, providing specialist knowledge and mentorship to agency sales and leadership teams.

David Kean – Catalyst and Co-Developer of Catalyst2

I catalyse business growth and was once described by British Airways’ Business Life magazine as “the best pitch coach around”. I specialise in speeding up performance improvement for individuals and leadership teams and have been coaching, lecturing and running workshops around the world for the last 15 years.

I am also the author of three international best-selling books:

– Catalyst – using personal chemistry to convert contacts into contracts (Piatkus 2021)
– How to win friends & influence profits (Marshall Cavendish 2009)
– How not to come second (Cyan 2006)

‘David is indispensable.’ – Miles Young, ex CEO Ogilvy & Mather Worldwide

‘David helps you look in the mirror until you pay attention to who you are and what you really want to say. He doesn’t play with the lighting or let you put on any grease paint – he’s for being truthful, authentic, confident and direct. Time spent with David is entertaining, brutal, insightful and you always feel like you’re making breakthroughs.’ – Michael Green, Explorer

Phil Gripton – Partner and Co-Developer of Catalyst2

Steven Mallon – Director

Jamie Learmont – Associate Director

Phil Gripton
Jamie Learmont

I specialise in transforming the performance of agencies and technology businesses, growing their top and bottom line by changing the way in which they sell and develop business with prospects and clients.

I specialise in helping companies embed value based selling process, principles, methods and skills upgrading and powering their business development engine. 

As a career salesperson and leader I bring over 20 years of scaled corporate and SME business development leadership experience in my work with leaders of companies helping them to take control of their growth.

Whenever I need inspiration in a sales situation or an idea of what’s best to do next, I channel my inner Phil Gripton” – Software Development Business CEO

A background and extensive experience in professional services operations means that I understand the importance of aligning strong sales performance with operational effectiveness to drive profitable and sustainable growth.

I specialise in working with leadership teams to design, implement and embed effective, scalable sales methodologies to help empower and accelerate agency growth through a more effective and efficient new business capability.

My client-side experience as Head of Digital Strategy at Tesco Bank and position as MD of a leading digital marketing agency bring a dual perspective on the way agencies think about, plan for, and deliver their approach to business development.

“Steven brings perspective and sensibility to every challenge and invariably guides us towards an outcome that drives us forward”.
Brand and Creative Agency CEO

Originally from a management accounting and analysis background, I established a solid foundation in understanding where commercial value lies within a variety of industries and organisations, specialising in professional services.

Subsequently implementing robust new profit focused business approval processes at DigitasLBi and then driving improved sales capability as Head of Finance and Operations at a performance marketing agency enabled me to support sales and client service teams to deliver strategic commercial value.

Since then, I have supported multiple clients through sales transformation programmes and lead on the client services stream.

Jamie helps us understand where and how to find the commercial value that our clients seek through the work we deliver.” Digital Agency CEO

What’s Your Challenge?

If you would like to find out more about Catalyst2 or speak to one of our expert advisors, please get in touch.

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